Technology moves fast, and trying to discern the differences between solutions can be difficult. That’s especially true when so many solutions are similar. It’s been that way for a while in consumer technology. The differences between devices, like laptops and smartphones, is often, to the layperson, so minimal that decision often comes down to aesthetics and price.
Allen Adamson made this point in an article over at the Huffington Post. He speaks of giving a lecture at NYU just after Apple’s big iPhone X announcement and seeing student laptops plastered with stickers. The coveted Apple logo that was on many of them was covered. The brand was no longer the badge that it once was, and that led him to this conclusion:
“…it occurred to me that technology brands, be it smartphones or tablets, televisions or laptops, are becoming faster commoditized than even I realized. All technology is starting to look more and more alike and function more and more alike (Apple and Samsung phones). Unless you’re an engineer and understand the nuances of the fine tuning, we’re reaching an era in which there is not enough visual or functional distinctiveness to make for the level of brand status once enjoyed by one manufacturer over another.”
He’s talking about consumer technologies, but don’t dismiss that last point. “Unless you’re an engineer and understand the nuances of the fine tuning, …” That fine tuning is critical when considering business technologies. Investments of hundreds of thousands of dollars hang on it. That fine tuning is where the product differentiation is, but too often it’s difficult to make the comparisons you need to when trying to finalize a decision. That’s certainly true when considering a distributed antenna solution.
That’s why we created a matrix. All distributed antenna systems will help you amplify the cellular signal inside your building, but how they do it is different. That’s the fine tuning that you need to make a decision on which solution is the best fit for you.
For example, which solutions serve the greatest number of frequencies and which require regular hardware upgrades as you add capabilities? Which solutions use fiber cabling and which use a combination of fiber and coaxial cable? Which solution has the lowest total cost for installation and won’t surprise you with hidden costs to maintain the system? How much of the unlicensed spectrum in supported by each of the solutions?
In this matrix we also arm you with the questions you need to be asking during the purchasing process.